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I know there’s mixed opinions on whether natural toothpastes are really better than “conventional” toothpastes, I’m not here to say one is better than the other, the only thing I can say is that I have been using natural toothpaste for a while and find no difference in how effective it is. Especially with the Nelson Naturals brand of toothpastes.
Behind the Brand
Nelson Naturals was founded by British Columbia-based, partners Dana and Kevin who, after hunting for effective-fluoride-free toothpaste to no avail, began their business selling toothpaste in jam jars at the local farmer’s market. The demand grew and they decided to go professional with Nelson Naturals.
Nelson Naturals gives back to the community by donating 5% of their profits to animal charities as well as supporting their local community with product donations to shelters and low-income families.
If you’re new to essential oils, you might be wondering what a “thieves blend” is. In summary, during the time of the Bubonic Plague, four thieves went from house to house robbing those who had passed from the illness. It’s been said that a blend of these fragrant oils purified the air and kept them from getting sick. Thus, the thieves blend was born.
Nelson Naturals Thievery Toothpaste consists of mint, cinnamon, citrus, rosemary and clove. It’s a perfect blend for autumn… and if you want to be immune to the Bubonic Plague. Alternatively you can take a course of antibiotics and stay up to date with your vaccinations.
I decided to try the Nelson Naturals Toothpaste for the zero waste packaging. It comes in a glass jar with a metal lid. It’s one of the main things that make Nelson Naturals different from their competitors like Green Beaver, who use a “traditional” tube-style paste.
Ingredient Safety Key
Ingredient to use with Caution
The Nelson Naturals Toothpaste boasts a short and sweet ingredient list which consists of: Calcium Carbonate (Limestone), Sodium Bicarbonate (Baking Soda), Xylitol (Sweetener), Sea Salt, Colloidal Silver, Castile Soap, Trace Mineral Concentrate, Essential Oils of Sweet Orange, Cinnamon, Clove, Rosemary, & Peppermint.
*Essential oils are potential irritants
What do I think of the Nelson Naturals Zero Waste Toothpaste?
Before trying the Thievery blend, I did try the Spearmint toothpaste. However, I found that the spearmint one tasted much more salty. I shared a mini-review on Instagram and was recommended to try their Thievery Blend.
I decided to give Nelson Naturals Toothpaste another chance and picked up the Thievery blend－This time I’ve had a much better experience and it’s not nearly as salty tasting as the Spearmint. I really enjoy using their Thievery blend, it’s a much better taste and leaves my mouth feeling clean.
Is using toothpaste in a jar more difficult?
Not at all! I must admit that at first it seemed weird, but after using it for a couple months I’m totally accustomed and it really is not difficult at all.
As Kevin said while we were speaking on the phone, change is hard and using a jar rather than a tube format can be odd at first but you quickly adjust. Thankfully, Nelson Naturals does offer a money-back guarantee if you aren’t satisfied with their product. It’s a nice peace of mind when trying something new.
The Nelson Naturals toothpaste is one of the most expensive toothpaste options on the market as one 60ml jar will last about a month. However, it is also one of the very few zero waste toothpaste options as well.
A jar of the Nelson Naturals toothpaste retails for $9.99 on Well.ca. If a jar lasts about a month with morning and evening brushing, you are looking at roughly $0.33 per day. Less than the cost of the coffee that will require you to brush your teeth－because no one likes coffee breath.
Innovators in the Market
I did have the opportunity to speak with the founders of Nelson Naturals, to ask more about their brand and learn about their motivations. With zero waste becoming a very popular topic right now they have rooted themselves into a great market.
Nelson Naturals is available in many health food stores and bulk stores, including all Bulk Barn locations across Canada very soon! They’re going to be one of, if not, the very first toothpaste brands offering refills at certain locations, too.
It is an amazing step forward for more zero waste personal care options to be offered.
If you’re looking for a cheap natural toothpaste option, Nelson Naturals definitely isn’t the one you’re looking for. But if you are on the hunt for a low-waste option you can rest assured that all the packaging is recyclable. Plus, the Thieves blend tastes absolutely amazing and certainly leaves your pearly whites clean.
Personally, I enjoy this toothpaste and I am going to cross my fingers and toes that a bulk store opens up near me with more refillable options! Nelson Naturals has much more going on behind the scenes with exciting news coming in 2019－so stay tuned!