Helping You Pursue A Greener Lifestyle
Magic Mud Toothpaste Review | Does Charcoal Really Work?
Magic Mud Toothpaste Review | Does Charcoal Really Work?

Magic Mud Toothpaste Review | Does Charcoal Really Work?

This post contains affiliate links. All thoughts and opinions are 100% my own.

It’s often debated whether natural toothpaste is really a better option than more common toothpaste brands which have fluoride in them. There are a lot of Dentists and Dental Hygienists which aren’t a big fan of more natural toothpaste brands; but if there’s one thing I’ve noticed since switching to natural toothpaste it’s that I haven’t had a canker since. 

Magic Mud Toothpaste Review

I’ll admit that I’ve fallen prey to the sponsored instagram posts and ads about charcoal toothpaste and brushing with activated charcoal to whiten teeth; which is why I decided to pick up the My Magic Mud Toothpaste when I saw it on sale at Homesense. Who doesn’t want whiter teeth? 

Prior to this I’ve been using my trusty go-to which is Green Beaver – I’ve tried their Peppermint, Sensitive and Spearmint flavour toothpaste. 

What is My Magic Mud Toothpaste?

My Magic Mud was created by Jessica Arman for her daughter who had more trips to the dentist than she had the doctor due to tooth sensitivity and cavities; after creating the perfect blend she began giving it to friends and family and eventually decided to make it into a business.

My Magic Mud uses natural ingredients without fluoride, SLS and Glycerin.


Ingredient Safety Key

Safe Ingredient

Ingredient to use with Caution

Unsafe Ingredient

Limited Data

🌱Certified Organic

What’s in My Magic Mud Toothpaste?

  • Distilled Water
  • Diatomaceous Earth is made from the fossilized remains of aquatic creatures called Diatoms and is used for it’s abrasive qualities.
  • Non-GMO Xylitol is a natural sweetener, but unlike regular sugar it does not break down in the mouth and helps to maintain a balanced pH level.
  • Bentonite Clay is used for it’s abrasive qualities to clean teeth as well as help re-mineralize.
  • Coconut Oil🌱 is probably used for viscosity purposes and for it’s antibacterial qualities.
  • Activated Coconut Shell Charcoal is used for whitening, it’s abrasive and adsorption qualities.
  • Peppermint Oil🌱, Wintergreen Oil🌱, Cinnamon Leaf Extract🌱, Clove Oil🌱 are used as flavouring agents.
  • Citric Acid🌱 is used to inhibit bacterial growth in the mouth and as a preservative.
  • Grapefruit Seed Extract is most likely used for it’s antibacterial properties.
  • Sweet Orange Oil🌱 can help whiten teeth and flavouring.
  • Potassium Sorbate is used as a preservative.
  • Rosemary Oil🌱 is used for antibacterial properties and flavouring.
  • Stevia🌱 is a natural and sugar-free sweetener.
  • Tea Tree Oil🌱 is a natural anti-bacterial.
  • Vanilla Extract🌱 is most likely used for flavouring.
  • Xanthan Gum is used as a thickening agent.


My Magic Mud Toothpaste Review – My Thoughts

I’m going to get this out first: I hate how messy this toothpaste is. The sink is black after you spit it out and it takes a few rinses to actually clean out the sink. Not only that, but you’ll stand there spitting out charcoal for a few minutes even by rinsing with a glass of water.

I didn’t really plan this out properly because I don’t have a before and after shot to show, I know… bad blogger. However, I do like the consistency of this toothpaste as it is quite similar to the consistency of regular toothpaste.

If you’re wondering about the taste…

Have you ever tried brushing your teeth with just activated charcoal? It doesn’t taste good and it’s pretty darn awful. The My Magic Mud toothpaste tastes pretty good (considering.) With the addition of the stevia and essential oils it’s pretty close to using regular toothpaste. 

Would I repurchase?

Maybe. I haven’t really decided and I’m trying to get over how messy this toothpaste is (I mean, what did I expect from a black toothpaste?) It works well, but it’s definitely not made for someone who has OCD and needs their bathroom sink to be perfectly white without a ton of rinsing (which is me…)

In terms of charcoal toothpaste, I think that this is definitely a good one to try because it’s so similar to the consistency of regular toothpaste – and it doesn’t taste bad at all.

My Magic Mud Toothpaste is available from for $13.29 CAD or from for $12.64 CAD

Have you tried an activated charcoal toothpaste?

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.