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Looking for Bold Lashes? Lily Lolo Mascara Review
Looking for Bold Lashes? Lily Lolo Mascara Review

Looking for Bold Lashes? Lily Lolo Mascara Review

This post contains products gifted for review.

Lily Lolo is a brand I’ve heard a lot about since I began my journey into the realm of clean beauty products. However, up until recently I had not tried any of their products. In the next couple weeks I will be talking a lot about the products I was gifted from Well & Belle including a few Lily Lolo customer favourites!

What is Well & Belle?

Well & Belle is a natural skincare and clean beauty store run by Lise from British Columbia. Lise began Well & Belle after learning about so many of the untested and potentially toxic chemicals that are abundant in our everyday life, including personal care products. Thus, she decided to take the leap and begin her own natural beauty website. Lily Lolo is one of many brands offered from Well & Belle and I highly recommend taking a look at her store if you are on the hunt for clean beauty products, too!

Let’s get back to the Lily Lolo Mascara now, shall we?

Lily Lolo Mascara $24.99 CAD

Lily Lolo is a natural brand that is constantly searching for the best ingredients in natural beauty products. The founder, Vikki, began mixing mineral makeup ten years ago and it blossomed into creating an award winning mascara. Described to define and lengthen lashes all without harmful toxins.

Lily Lolo Mascara Review Brush

Ingredient Safety Key

Safe Ingredient

Ingredient to use with Caution

Unsafe Ingredient

Limited Data

🌱Certified Organic


Aqua (Water), Myrica Pubescens Fruit Cera (Myrica Pubescens Fruit Wax), Propanediol, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Polyglyceryl-6 Distearate, Sucrose Stearate, Acacia Senegal Gum*, Glyceryl Dibehenate, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Lactobacillus Ferment Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Polyglyceryl-10 Myristate, Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Glyceryl Caprylate, Rosa Canina Fruit Oil, Argania Spinosa Kernel Oil, Xanthan Gum, Potassium Sorbate*, Glyceryl Undecylenate, May Contain Iron Oxides.

*Potential allergen


Like most mascaras on the market, this comes in a white plastic tube with a bristle-brush. White plastic is more readily recyclable, though it still involves a bit of work. The brush is not recyclable but can be sent to project wild wands to be re-used before its final destination to the dump.

lily lolo mascara swatches
Left to right: no mascara, one coat, two coats.

How does it perform?

The reason I like to test products, even makeup, for a minimum of three weeks is to really get a feel for how it performs. First impressions can change quite a bit and I hate to rush to conclusions too quickly.

At first, I didn’t love this mascara. Don’t get me wrong, it does an amazing job at adding volume to lashes. It wears amazingly-no smudging or flaking throughout the day which was fantastic! But I just felt that it was lacking on the lengthening aspect.

One of my die-hard favourite mascaras, the Pure Anada Mascara does an excellent job at lengthening and the price point is unbeatable ($14.99!) The lengthening is something I have come to really enjoy and I felt that the Lily Lolo Mascara was lacking in that department. At First.

After a few more wears I think that the Lily Lolo Mascara performs leaps and bounds better than the Fitglow Goodlash+. It provides a similar effect without the smudging or flaking.

Final Thoughts

If you’re looking for volume, the Lily Lolo Mascara definitely lives up to it’s claims. It provides the va-va-voom that many people look for whilst managing to last throughout the day. However, if you’re looking for a lighter, lengthening effect (which I personally do prefer) I still stand by the Pure Anada Mascara.

What do you look for in a mascara? 

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